ROI-Driven and Highly Targeted Advertising
Online advertisement is very attractive because it’s measurable, and highly sophisticated with regards to targeting. It’s actually possible to calculate both long-term and short-term value for how much revenue resulted from each and every incoming website visit. We use advanced data analysis to actively manage paid search, paid social, affiliate, display and retargeting. That way we ensure delivery of the highest amount of conversions with the lowest possible cost per acquisition.
Here are few reasons why you should integrate paid advertising campaigns into your marketing strategy:
- There’s no quicker way to drive relevant traffic to your website
- Even small budgets can produce great results
- Results can be measured to each cent you spend providing a clear picture of your ROI
- Online advertising can be very well targeted to a specific audience
- Increase of brand awareness in competitive spaces
Connex Offers the following types of Online AdvertisementsThe right mix of these advertisement types will depend on your goals and your target audience
Search Advertising PPC
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Search/PPC is best used when your audience is actively searching for your product or service.
Display advertising allows you to show banner adverts on webpages across the Internet and on Apps. Typically Click through Rates (CTRs) are lower than on search networks, but it’s a more visual way to grow your brand visibility and re-target people that have already viewed your website.
Display/Banner ads are great for branding/brand recognition.
Online Behavioral Targeting describes a broad set of activities you can engage in to collect information about your potential customers (like pages they visited, products they liked, reviews they left etc.) and use it to show them ads or content that is relevant to them. By targeting audiences based on their recent online activity, you can increase the relevance of your messages, drive campaign efficiency, and improve your marketing ROI.
Behavioral Targeting is best used when you know what sites your audience is visiting.
Social Media Advertising
As you’d expect, social advertising is where you are only advertising on a social network. There is no other way to target these social network users other than through the relevant advertising platform for each. The good news is that social advertising is still underused which means you’ll find cheap clicks that can give a good response. Connex Digital Marketing has experience with advertising campaigns on Facebook, Twitter, Youtube and Linkedin.
Social Networking ads are best used when you can narrow an audience based on their affinity.
Retargeting provides one of the best methods to convert lost prospects and ensure existing customers stay engaged. A key strategy of paid advertising, retargeting increases sales by influencing important aspects of the customer purchase decision path. By converting otherwise lost bounce traffic, Connex develop campaigns that drive sales and maximize ROI.
Retargeting helps any and all marketing campaigns lower your CPA and increase your ROI.
Online Radio (Pandora/Spotify etc.)
There are several reasons why to advertise on radio:
- the appeal of associating a brand with a particular genre or artist
- the extent to which internet radio is driven primarily by ads
- the appeal of in-steam audio ads, which are harder to avoid or skip than other forms of digital advertising.
In 2013, the number of US internet radio listeners will grow by 11.1% to 147.3 million.
If your target audience aligns well with particular program online radio advertising might be great option for you.
As a catalyst for conversions, affiliate marketing is a performance-based marketing solution that aligns your products and services with influential publishers eager to sell your products or services to their site visitors. We manage affiliate marketing from end to end, always with your goals in mind.
Great for advertising products or scalable services. Get extra sales using affiliates.
Online Video (Youtube)
Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. These are a lot of potential customers. And you can decide where and when a video ad shows up and which of these potential customers see them. YouTube gets over 1 billion views per day, which means that if YouTube was a search engine, it would be the #2 largest.
Youtube is great option for promotion of video content and targeting especially younger audience.