How big is the top of your funnel? Do you even know the role your web properties play in the sales funnel of your organization? Connex helps you define your funnel and how web properties like social media, online ads and multiple websites play a role in your funnel.
Connex optimizes conversion steps within the funnel to increase your ultimate conversion. No matter what your goal there are steps to take to improve your conversion rates towards that goal.
Take the traffic you have and making the most of it
Conversion Optimization is the method of using data analysis and user feedback to improve the performance of your website.
Conversion optimization can be used to improve any metric on your website that’s important to your business: acquiring new customers, new registrations, downloads, etc. Said in another way, Conversion Optimization increases the percentage of website visitors who take the desired action.
Connex offers a structured and systematic approach to improving the performance of your website. We help you set critical Key Performance Indicators (KPI) and continuously work with you on improving those KPIs.
Hold on tight, we aim to drive your conversions through the roof. Working with Connex puts you in danger of having your sales skyrocket.
7 Reasons Why You Need to do Conversion Optimization Today
No matter how well-designed your site is and no matter how many visitors you are currently converting into users/clients/customers, it’s likely you could make the conversion process easier and more painless for your potential customer which will provide better ROI for al of your digital marketing efforts.
Spending more on your paid advertising strategy is not the solution that will bring in better returns. Especially if your Conversion Funnel has glitches which need to be addressed. Throwing more money (via paid ads) at something which is broken will not solve the problem. Conversion optimization works with what you have to help you to identify and deal with the conversion problems first.
Your website will never convert everyone. However, you have a target audience, aka the “right customer”, Conversion Optimization is specifically about increasing the conversions of your target audience. The product or service you sell is impacted by every touch point a user has with your brand. You cannot expect a user to become a brand advocate if it was painful for them to buy from you. On the other hand if you predict a target’s next question, thought or move and your website funnel shows that predictive thinking you will be more likely to create brand advocates.
Conversion Rate Optimization (CRO) leverages traffic your site is already receiving. Conversion Optimization increases the return on your marketing investment. Converting a higher percentage of your current visitors is much more cost-effective than attracting new ones. It takes a lot of effort and investment to receive website visitors. It’s a shame if they leave because the funnel wasn’t right for them.
It’s really simple math, when you double your conversion rate you will cut in half the amount of money spent to acquire a customer. This is measured in cost-per-acquisition (CPA), or how much each new customer costs you. If you don’t know your CPA we really need to talk!
You have a conversion rate today. It might be good, it might be terrible. But ultimately your profit is intimately tied to your conversion rate. You have costs to acquire a customer and costs to service a customer. The basic math for profit is Cost-Revenue=Profit. However when you break out Cost to acquire versus cost to produce your product and cost to service your product the math looks like this: Revenue from Customer – (Cost of Acquisition + Cost to Produce + Cost to Service) = Profit. Anything you can do to lower those three costs will directly impact your profitability and thereby your bottom line. Other forms of marketing only increase your costs of acquisition, CRO lowers that cost for all initiatives.
More profit means extra money to spend on acquiring new users (plus, you already know where to spend it because you know which funnels are bringing in the rock star users).