Available on SlideShare

Presentation given at Start Garden January 29, 2014.

Why is it that only 5% of your email list clicks? Or why is it that only 8% of your website traffic buys or signs up? In this class Paul Kortman a local digital marketing consultant will walk you through the best practices for increasing conversion rates as well as strategies & tools to test for improved conversion rates. Do you know is Yellow or Red a better “Buy Now” button? The end of this class will include a review of attendees’ websites and email campaigns to suggest changes to improve conversions.

Read More at Start Garden’s Event Page