The Agency Connexion Podcast:
Interview Questions



  • Fillin the missing details from that intro and tell us something about your personal life.
  • What is your agency’s top line revenue?
  • What’s the typical price to work with you (Median or Average)?
  • Describe your staff/team, how many do you have? What are their specialties?
    • How many are Full Time Employees do you have?
    • Do you work with contractors ? How many? How much of your labor costs are contractors?
  • What’s the average salary of your employees?
  • What is your employee’s percent billable time?
  • What average markup do you have per hour


  • How many clients does your agency have?
  • What verticals or industries are your clients in?
  • What services do you offer for your clients?
  • Which of those services are does your agency specialize in?
  • Describe your agency’s ideal client?
  • Describe your agency’s worst client?

Hump day Hassles

  • What’s the worst part of your job? Why?
  • How do you find good staff?
    • How do you staff a project?
    • Do you offer continued training to your staff? What does that look like?
    • What do you do when a team member/staff fails at a project or their job?
  • How do you find good clients?
  • How do you actually provide success to your clients?

Differentiators (pitch, why should clients work with you?)

  • What makes (Agency name) different from your competitors?
  • Why should I use (Agency Name) over a smaller agency?
  • Why should I use (Agency Name) versus Ogilvy?
  • Do you offer a service, price or package that no one else is offering?
  • And the Elevator pitch, you have 30 seconds, you’ve identified me as an ideal client, now convince me… and go! (cut off after 30 seconds)


  • What do you personally do for fun?
  • What does your staff or agency do for fun?
  • How does your agency incorporate fun into client relationships?
  • Tell us a story about the most fun you’ve had working for a client or doing your job?

Growth Strategy

  • What are your goals for your agency? 6 months, 1 year, 5 years, 10 years?
  • Has your agency been growing over the last 2-3 years?
  • What about the last 6 months?
  • How do you find new clients?
  • What does your new client pipeline look like?
  • How long does it take for a potential client to become a client?


  • Tell us some shame, or gossip in your local market?
  • What are the biggest challenges to working with your agency?
  • What are the biggest professional mistakes you have personally made?
  • What are the biggest mistakes your agency has been involved in?
  • What service do clients buy from you that doesn’t help their bottom line?