Connecting the Dots

A Digital Marketing Blog

Use Buffer Period

Just the basics for now, if you're not doing this you're missing out! Do you have a difficult time keeping your business' social media accounts active? How do others find time to post when you’re busy in meetings and working? You know that you need to space out your...

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Internationalization of your Online Marketing

So much of SEO is focused on local search and specifically for retail and local services sector this makes sense. But have you considered making your online efforts international in focus? Especially if you are in the tourism or hospitality sector. Think of it this...

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We’re Hiring! Digital Marketing Apprentice

Who or What is Connex? Connex Social is a 4 year old digital marketing consulting company which Paul Kortman founded and manages. We maintain between 8 and 20 clients, most of our clients are larger and stick with us for 2-3 years. We have a team of specialist...

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GRIN SEO

Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is for technical and non-technical...

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Help for the “Little Guys”

Our clients are typically larger organizations but we try to find time to help the “little guys” as it were. We at Connex are also passionate about Startup Businesses. So when someone asks us questions cause we’re “SEO guys” or “Social Media gurus” we try to do our...

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Conversion Optimization for Startups

Available on SlideShare Presentation given at Start Garden January 29, 2014. Why is it that only 5% of your email list clicks? Or why is it that only 8% of your website traffic buys or signs up? In this class Paul Kortman a local digital marketing consultant will walk...

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Search Engine Optimization for Startups

StartGarden SEO from Paul Kortman Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is...

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Why does SEO Matter?: WordPress Grand Rapids

Presentation given at WordPress Grand Rapids on September 19, 2013 Every meetup has to do it sometime, so let's talk a bit about SEO. Get the scoop on which plugins to use, what strategies to follow, and why you should even care. Note also that there is a LOT that can...

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Social Media for Startups: StartGarden

Social Media for Startups: StartGarden from Paul Kortman Presentation given at StartGarden on August 28, 2013 Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model...

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