Connecting the DotsA Digital Marketing Blog
For a number of years now, there has been rumor/truism that Google penalizes duplicate content. In other words, if Google sees your content show up in more than one place, both the original and the duplicate will be pushed lower in the rankings, or removed from the search results altogether.
This idea has led many people to conclude that they should always only publish content on their website, and that if they publish something somewhere else they’re risking the wrath of the Google gods.
But is this true? Does Google really care about duplicate content? The answer may surprise you. Let’s dig in a little more.read more
If you want your website to rank well in searches, you need backlinks. If you don’t know what a backlink is, it’s pretty simple. Any time another website links to a page on your site, that’s backlink. Google treats backlinks like a popularity...read more
We've provided a lot of services for a lot of clients over the 7+ years that we've been in business. But now that we've drilled down into our two services of PPC and SEO link building, we have found that there's still a lot of misunderstanding...read more
Image Credit: www.seofreelancer.pt Many people often ask me if links are still important today. Perhaps you are wondering the same thing. I’m here to definitely suggest that yes, indeed, links are VERY important. But let’s take a look at the...read more
Are you struggling to get links built? Maybe you don’t have an SEO vet on your team and yet you still need to get better rankings for your clients. Or maybe you just don’t know how to create SEO friendly content. Or maybe the subject of SEO feels like a gaping,...read more
Presentation given at an HTML Interim class at Calvin Collegeread more
It's straight forward right? To market your company, brand, product or service you need to generate content. But the objections are too many to count. Consider those I hear frequently from my clients: I don't have time to generate the content My customer doesn't read...read more
What if you went to Amazon.com and found a product (like a cherry pitter) that would make life better and the price was not listed. What if it said "call for pricing" would you call? Would you buy it? In today's day of overnight shipping and instant delivery via...read more
This is a review of ThinkNation.ca they asked for advice from Connex and this is the advice given in a public blog post. Hopefully you the reader will glean actionable insights for your site as well Current Site Review Grammar As I look at your site right now,...read more
It's been said many times before. But perhaps you haven't heard it. Email is the largest social network. Think about it. If you want to do business you go to email. If you want to reach out to a friend to stay in touch you go to email. If you want to ask a favor you...read more